3 Practical Uses for Influence Marketing
A couple of months ago we talked about
different types of social media influencers and how attracting the right one to your brand can be beneficial. Today, we’re going to look at three practical uses of influence marketing as suggested by marketing consultant and social media coach, Mark Schaefer:
- Finding Influence This is a marketing problem most start-ups face. They need to attract attention quickly, but they aren’t large enough yet and don’t have an engaged audience, nor the time to build one. The influence component is ideal because it can help bridge the gap by allowing the company to borrow a relevant audience in the short term while working on building their long-term audience.
- Site Authority and SEO It’s no secret influencers have powerful social media platforms. And a link from an influencer to your website will enhance your SEO, and ultimately your site authority.
- Cost Savings
Shripal Shah, Chief Operating Officer at MOKO Social Media, believes influence marketing can be a very cost-effective means of promotion since most media campaigns are measured in terms of the cost per thousand impressions (CPM). “When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. We are going out to people who have a huge following and a high degree of influence," he said. Remember, before jumping into influence marketing, carefully consider its applications and whether it’s the right fit for your brand or business. Tell us in the comments the ways you’ve used influence marketing.