Saying Goodbye to Flash
If you’re still relying on flash-based ads, you are going to need a back-up plan. Last month
Statista reported that Google won’t be accepting them after the end of June 2016 and starting in 2017, all ads will be coded in HTML5. Once considered the industry standard, Flash is now being viewed by most companies as a security risk. Mozilla and Amazon have already stopped using it and more companies are expected to follow suit. Another downside to Flash is
how slowly the pages and players load and the big drain on laptop batteries. It’s important to note that Adobe is not completely getting rid of Flash. They’ll leave that decision up to web developers, but it does seem to indicate that Flash’s days could be numbered. According to
Mobilized.com, some of the benefits HTML5 offers are: • Mobile support for easy viewing on smartphones and other mobile devices. • No plug-ins needed to play videos, music, and animations on the page. • SEO support to help marketers rank higher on search engines. • Better form fields and search boxes that encourage visitors to sign forms or spend some time browsing the site. • Can be easily updated. • Creation of mobile responsive banner advertisements. With only 18 percent of websites in the
Alexa Top 10,000 using Flash, down from almost 50 percent four years earlier, and the constant shift to a more mobile-focused society, it looks like it’s time to make the switch to HTML5. Tell us in the comments what you think of Flash versus HTML5.