3 Types of Social Media Influencers

February 17, 2016 - By: Sarah Hovis

 Attracting the right kind of social media influencer to your brand is fantastic (and usually free) publicity. But which influencer is right for your brand and how do you get him or her on board? Social media influencers come in many sizes and it’s definitely not one-size-fits-all.
Smart Insights identifies 10 types of social media influencers, but today we’re going to take a quick look at three major types suggested by Tweetall:

  1. The Elevated Consumer
    These influencers are everyday people with a decent following on social media and a strong interest in your brand. What makes them valuable is their interest is organic, which makes their advocacy authentic and trustworthy. If your brand deals with customer-facing products and services, this influencer could be a good fit. Touch base with those that have shown interest to see if they want to promote your brand further and return the favor by featuring their content on your social feeds.
  2. The Professional
    You’ll find professional influencers mostly in the B2B marketing space, especially the tech industry. People who are tech minded or who have a professional stake in a particular industry are far likelier to listen to what a professional has to say. These influencers will want to align with a strong product and/or brand name that speaks to their area of expertise.
  3. The Celebrity
    We’re talking about influencers with massive online presence. People pay attention to these influencers not necessarily for what they know, but for who they are. An extreme example of this is YouTube sensation PewDiePie who is great at marketing, but not really an authority on much. His fame is what drives people to purchase or get behind whatever he’s talking about. Usually, you need some sort of deal in place before a celebrity promotes your brand. But if you notice one mentioning your brand or products, contact them to see if they’d be interested in a partnership.
Learn to recognize the different influencers and their personality types so that you can leverage your brand in the most effective way.

Tell us in the comments what types of influencers your brand has used.