5 Influential Twitter Campaigns of the Last Decade

May 12, 2016 - By: Sarah Hovis

 Today we’re doing a little #TBT by looking at five of the most influential Twitter campaigns over the last decade:


5. #YesWeCan 2008 Obama Election Campaign
Campaign dates: August 1 – November 30, 2008
Total mentions: 2,600

While the total mentions were not huge for this hashtag, the argument could be made that at the time campaign hashtags (and Twitter) were still in their infancy. As the platform has grown into an integral part of the way we communicate, so has the relevancy and frequency of hashtags. In this campaign, reaction to Obama’s acceptance speech on November 5 is where the biggest spike occurred.

4. #ShareACoke by Coca-Cola
Campaign dates: April 1 – August 31, 2013
Total mentions: 160,000

Who doesn’t love seeing their name on an iconic brand? During the summer of 2013,
Coca-Cola took their #ShareACoke campaign global when they personalized their bottles with 1,000 different names—ranging from proper names to personas like Superstar and Soulmate, and adorned each with the hashtag #shareacoke. More than 150,000 bottles were sold and the first summer of the campaign saw 740 million impressions.


3. #NoMakeUpSelfie by Cancer Research UK
Campaign Dates: March 1 – May 31, 2014
Total mentions: 160,000

This is a great example of seizing an unexpected opportunity. Cancer Research UK noticed people posting selfies to raise cancer awareness using the hashtag #nomakeupselfie. So the charity jumped on board by posting a selfie of Dr. Kat Arney, holding a sign that read, ‘We love your #NoMakeUpSelfie’ and included a text code for donations. They raised 8 million pounds (over $11.5 million) in six days. Overall, the total number of impressions was 936.5 million.


2. #BeatCancer 2011 by Livestrong
Campaign dates: August 1 – November 30, 2010
Total mentions: 459,000

In 2009 Livestrong amassed almost 210,000 mentions in 24 hours and garnered a Guinness World Record for the ‘Most Widespread Social Networking Message.’ So, in 2010 they set out to beat their own record, and did by more than 300,000 tweets and 1.67 billion impressions. It probably didn’t hurt that celebrity tweeters such as Khloe and Kim Kardashian, Donnie Wahlberg, and Ariana Grande got involved.


1. #ALSIceBucketChallenge
Campaign dates: June 1 – September 30, 2014
Total mentions: 9,578,772

This is another serendipitous global social media phenomenon. Initially, the Ice Bucket Challenge was simply a campaign where participants would select a charity of their choice for donations. But once Chris Kennedy of Sarasota, Fla. linked his challenge video with ALS, a campaign was born. Celebrities, business leaders, political figures, and everyday Americans embraced the challenge. Mentions peaked at over 1.3 million in just 24 hours on August 20 when Justin Bieber took the challenge twice in one weekend to raise awareness.

Tell us in the comments a Twitter campaign that really made an impression on you.

Photo via: Coca-Cola