Communication is Key! 5 Ways to Get Your Attendees Talking

November 01, 2017 - By: Shannon Leak

A good idea is not enough to carry an event. You need to tell as many people as possible, as often as possible, until you’re mumbling in your sleep! People need to hear about your event, so instead of doing all the work yourself, why not get others to help. Here are 5 ways to entice your attendees to get the word out.

  1. Reach out to your Network
    All your peeps! You went to kindergarten together and held onto their email? Yes! Do it! The important thing to remember is to keep it personal. Make sure you're only reaching out to people you have consent to reach out to. The United States and Canada both are monitored by Anti-Spam legislation. This even goes for friends and family...make sure you have mom's consent before you send. For social media, leave no stone unturned. Find pages/ groups that share a similar interest to your event and spread the news. Sweeten the deal by offering promo codes or group discounts.
  2. Reach Out To Past Attendees
    You have a golden list of people who have already been to your awesome event, use it! Try opening early bird registration for anyone that signed up last year, or give an extra incentive by sending out discount invitations. Everyone loves a discount, and loyalty should definitely be rewarded!
  3. Ask Early Attendees to Spread the Word
    This could be social media sharing, blog posts, testimonials, videos, sending smoke signals, whatever it takes! Some people will jump at the chance to do this, but others might need a little more persuading. Try getting your potential attendees to vote on something - a new obstacle, mascot, location, swag item, t-shirt design. People love giving their opinion, and giving them a sneak peak at your event could turn them into new attendees. Create a social media space and encourage participants to share tips and tricks for the event. First time participants will love to know how other people experienced their first race, or that bug spray and snacks are an absolute must for that outdoor concert.
  4. Send out a Newsletter
    Staying in touch with your attendees is important, and they appreciate updates on their upcoming event. If you're a race, maybe you want to send your attendees preparation tips, i.e. how to train for OCR (Obstacle Course Racing). If you're a festival or concert, maybe you want to send people information about your location, set list, or check-in details. 
  5. Encourage Referrals
    Nobody likes going to an event alone so make referring friends and family easy for your attendees.  Adding this directly into registration gives your attendees a chance to refer while it's fresh in their mind. Adding an incentive could give them that extra nudge to share. Post-registration is also a great time to reach out. They've already signed up so now is the time for them to reach out to others to join them.