On the Menu: Pop-Up Social Media Dining

January 04, 2016 - By: Sarah Pease

Leave your cash and credit cards at home. At
Top Nosh, the only currency needed for a reservation is at least
5,000 followers on Twitter or Instagram. Based in Washington, D.C., this pop-up fine dining restaurant concept is the creation of
Taylor and Hov Event Planning + Design. Invited guests (influencers) are treated to a four-course meal by an up-and-coming chef or caterer at a unique location. All they are asked to do in return is to follow three companies involved in the evening. In October, the historic
Decatur House was the site for the
Downtown Abbey-themed dinner featuring food by
Ridgewells Catering. Last month,
Portlandia was the theme with dinner prepared by
Chef Matt Baker and held at the
Josephine Butler House. When guests arrive they are
given a menu with vendor hashtags to use throughout the evening. During the
Downtown Abbey evening there was an Instagram styling station where guest
could take photos with the chance of winning a prize. Creative Director, Sugar Taylor was quoted in
Washington City Paper as saying, "It's a way to make sure all the
pictures look fantastic on social media." Non-influencers can still get a seat at the table by
making a reservation, but spots are limited and tickets cost over $100. Right now, Taylor and Hov hope to host at least two events per year. Tell us in the comments what you think about this pop-up concept.
Photo Credit: Top Nosh