Prada, Porsche, and the 2016 NAIAS Charity Preview

January 11, 2016 - By: Sarah Pease

Every January,
thousands of auto enthusiasts, prominent local leaders, and industry giants arrive at
Cobo Center in Detroit decked out in
designer evening gowns and black ties to attend the North American International Auto Show (NAIAS) Charity Preview. Or as it’s more affectionately known to the locals,
‘Auto Prom.’ It all began nearly 50 years ago when
organizers of the then Detroit Auto Show decided to add a black-tie fundraising night to benefit local children’s charities. Tickets were a budget-friendly $30 and approximately $50,000 was raised. In the late 80s,
it morphed from a regional auto show into the international auto showcase it is today. Ticket
proceeds still support local children’s charities, but now the
price tag is $400 and last year
over $5 million was raised, making this event the largest single-night fundraiser in North America. And since 1976, more than $100 million has been raised. In addition to unlimited access to the
hottest vehicles on the market, guests are treated to delicious food, champagne and wine, the chance to rub elbows with celebrities like Jay Leno, Kid Rock, and a concert featuring A-list entertainment. Past headliners include Celine Dion, Sheryl Crow, and the
Steve Miller Band. This year
Huey Lewis and the News will keep the crowd on it’s feet. And ladies, when those Louboutins are no longer comfortable, be on the lookout for, which has handed out slippers at past previews.
Check out the glitz and glamour happening Friday, January 15 by following hashtag #NAIAS on
Instagram or
Twitter. Tell us in the comments if you would go to ‘Auto Prom.’
Photo Credit: NAIAS