What Your Race Can Learn From Dreamforce 2015

September 28, 2015 - By: Sarah Pease

Two weeks ago, San Francisco saw its population significantly increase when over 100,000 participants and speakers arrived for
Dreamforce 2015
, hosted by Salesforce. This popular four-day tech conference is so colossal, that this year they added a cruise ship, the
, to provide an additional 1,100 rooms!
While most races won’t be on the same grand scale as Dreamforce, that doesn’t mean organizers can’t repurpose some of their successful strategies and apply them to their next race. Here are three examples:
Prepare Year-Round
Runners don’t decide to show up race day and compete; they spend weeks and months training. This is the mindset organizers should adopt as well. Start by prepping for next year shortly after this year’s race is completed. And keep interest piqued throughout the year with
weekly webcasts or videos
sharing updates and tips about the race.
Vary Sponsorship Levels
Having a main sponsor is great, but it shouldn’t be your only goal. Dreamforce offers
six sponsorship opportunities
ranging from titanium (think lots of zeros) to exhibitor ($25,000). They know sponsors want to be part of their event, so they find a way to include them. Remember, not all value is measured in dollar signs. A sponsor’s brand value and how it aligns with yours is equally important.
Throw a Party
At Dreamforce, platinum sponsor
rents a local billiards hall/sports bar for participants to hang out throughout the day and connect outside of the conference. Want participants to stick around and not take off immediately after they receive their medal and complimentary beverage? Give them a reason to stay. This also helps give sponsors greater exposure and face time.
Tell us what you think of these suggestions in the comment section. And check out other topics from our “What You Can Learn” series
Photo Credit: Salesforce