3 Movember Marketing Strategies to Try

November 03, 2015 - By: Sarah Pease

The ability to rock a really great mustache is an art form. And like all great art, it has its peak of popularity (Hello,
Tom Selleck!), followed by near obscurity, until it gets ‘discovered’ again. In this instance it was 2003 when two mates—Travis Garone and Luke Slattery—were sitting in an Australian bar and decided it was time to bring the ‘stache back. In the process they’d
raise money and awareness for men’s health and prostate cancer. And the
Movember Foundation was born. This November
celebrates 12 years of changing the face of men’s health in 21 countries by raising nearly $700 million (USD) and funding 832 men’s health projects. Here are three Movember marketing strategies you can try using for your nonprofit:
Rebrand Yourself Movember keeps their concept fresh by reinventing ways to raise awareness for the cause. In 2013, they recruited Millennials (ages 20-35) with
‘Gen Mo.’ For 2015,
a fitness challenge called MOVE has been added to the mix.
Have Fun Through
entertaining videos,
photos, and
marketing materials, Movember gives participants permission to be silly about a serious cause. On their website you’ll even find a ‘
Mustachery’ with grooming tips, a
Mustache Hall of Fame, and a
guide for sporting serious ‘stache style.
Use Technology Our lives are shaped by technology (just ask the Milliennials), so create a custom app for your nonprofit. With the
Movember app, Mo Bros and Mo Sistas are able to grab donations on the go,
personalize their profile, and get real-time results on other Movember movers and ‘stache shakers. What creative ways have you used to market your nonprofit? Tell us in the comments!
Photo Credit: Joseph D.R. OLeary, Of Beards And Men