How to Choose the Best Social Media Network for your Race – Part 1

October 27, 2015 - By: Sarah Pease

Social media is like a virtual running club: a close-knit community where ideas and experiences are shared for the benefit of everyone involved. Your race needs an online presence, but which
social media network should race directors use? Over the next few months we’ll highlight six social media networks and examples of races that excel in using them. First up: Facebook and Twitter.
Facebook Starting Line In 2014,
55 percent of Facebook users were between the ages of 25-54. That’s a wide-range of potential engagement opportunities. While there’s no character limit for posts, you should still make them concise and relevant, with a conversational tone that communicates your brand. Learn how to set-up a Facebook a page
here.
                        
What to Post

  • Photos get over 50 percent more likes, over 100 percent more comments, and nearly 90 percent more click-throughs on links than text-based posts.
  • Stories and videos about your employees, volunteers, athletes, and your event; share a follower’s inspirational story.
  • Training and nutrition tips.
  • Request feedback for different elements of your race (e.g., packet pick-up). This makes the runners active participants in the planning process.

Races that are rockin’ Facebook:
Bank of America Chicago Marathon
Spartan Race, and
The Color Run
Twitter Starting Line On average, the
over 255 million active Twitter users will post around 500 million tweets a day! With a 140-character limit, fun and easy-to-read is the key to getting noticed (and retweeted!). Familiarize yourself with
the lingo and you’ll be on your way to building a community that supports and advocates for your brand. Learn how to customize your Twitter profile
here.
What to Post

  • Tweets with photos get 2x the engagement of those without.
  • Retweet other posts, inspirational quotes, and pictures. People love getting shout outs, which will help widen your race/brand’s exposure.
  • Tweak your tweet by using the same content phrased in different ways, at different times of the day, throughout a given week.
  • Use 1-3 hashtags relevant to your race/brand to make your content easy to find.

Races that are rockin’ Twitter:
Tough Mudder,
Rock ‘n’ Roll Marathon, and
New York Road Runners Next month: Instagram and YouTube. Which social media network(s) do you use for your race? Tell us in the comments!
Photo Credit: Bloomua / Shutterstock.com