Maximizing Your Holiday Social Media Budget

November 10, 2015 - By: Sarah Pease
Whether you have thousands at your disposal or a modest amount to spend, here’s how you can get the most from your social media budget during the holidays:
 
  1. Create a Plan – Develop a holiday-specific social media calendar and follow it faithfully. Make sure every post scheduled has enticing visuals and engaging copy. And to maintain your sanity, consider using scheduling software like Buffer, which has plans for businesses (including a 30-day FREE trial) and nonprofits.
  2. Use Targeted Ads – Don’t use generic advertising and hope that your message sticks. Research age, interests, and geographical location and then speak directly to your designated audience. Offer an exclusive discount for an upcoming race, or a limited-time offer. Just like a physical gift, careful thought and personalization go a long way.
  3. Make It Memorable – ‘Decorate’ your social media with various holiday-themed profile badges, Facebook timeline covers, Twitter backgrounds, and don't forget Pinterest board(s). Strong visual content will signal that there is something special going on that your followers should check out. 

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