Social Media Tips: What Your Event Can Learn From the Special Olympics World Games

August 11, 2015 - By: Sarah Pease

Photo credit: Special Olympics World Games
The Special Olympics World Games just took place in LA from July 25th to August 2nd, and it was an amazing and inspirational experience for everyone from athletes to volunteers. In case you weren’t following closely on social media, we collected a few of our favorite posts from Facebook and Twitter - these all serve as great examples for how to share your event story better on social media:
Special Olympics FB Video
SHARE VIDEO If an image is worth a thousand words, a video is worth a thousand images. The Special Olympics World Games partnered with Adore Creative Agency to create a moving event video from footage gathered at the Games - capturing hearts and eyes alike.  
Special Olympics Twitter Story
SHARE STORIES When Mphatso Chiphwanya (the only Special Olympics tennis player from her home country of Malawi) was unofficially “adopted” by the U.S. team, it made for a great story. By sharing your event through the eyes of someone else, you can help people connect with you in a whole new way.  
Special Olympics FB Missing
SHARE THE LOVE
We’ve seen time and time again how social media clout can be used to power something truly amazing - so when an athlete went missing after the Games, it only made sense to get the word out there to as big of an audience as possible. And great news - he was shortly found!  
Special Olympics Twitter Followup
SHARE THE FOLLOWUP
Even when one event is over, keep the good feelings going and get people excited for the next event. By continuing to share your mission, you’ll inspire to keep people coming back year after year.
Have any great social media tips we missed? Share with us below!