The 3 Social Channels You Should Be Focusing On

April 17, 2015 - By: Sarah Pease

Forget your Pinstachats and your Snapagrams – focus all your attention on these three channels to maximize your social potential.

Whether you're sharing invites to manage online farms or giving the "thumbs-up" to a picture of your nephew's 1st birthday party, social media is huge. You probably already know (from personal experience) that people are spending an increasing amount of time on social platforms, but are you getting the most out of this trend for your event as well? If you don't currently have at least a Facebook, Twitter, and Instagram page for your event, you're missing out on a lot of the conversation that your participants are already having around your event.


75% of participants polled in a Running USA survey said they used social media to post race photos. Connecting with your participants on social media can help boost awareness of your event, as well as increase registrations. Keeping participants engaged is a great way to build your brand and bring them back to your event year after year.

So, what do I do about it?

Here's a quick list of some things you can do to make sure you're sharing the love on social media with your participants:

  • Create accounts on Facebook, Twitter, and Instagram with a recognizable name (your organization or event name is usually best), and get to sharing!
  • Not sure when, where, and what to share? No worries - there are lots of great free guides out there to help you get started - we love this one from Moz.
  • Pick your hashtag! That's this thing: # - and it's big for Twitter and Instagram. It helps participants find your event, see what others are posting about it, and share their own content. Your event name also works well here (ex. #Boulder5K), and adding a date onto the end can help you catalog content year after year (ex. #PortlandMarathon2015).
  • We all know participants are competitive, and people love to win! Host contests on social media to keep people engaged before, during, and after race day.
  • User-generated content is huge right now - encourage your participants to share their content with you, and you'll end up with an awesome collection of stuff to share to keep that "finisher" feeling alive long after your event. Create a collage of images participants shared with you and post it on Instagram - people love to see their own pictures and faces!
  • Promote social sharing throughout your online registration process - this leads to a great multiplier effect, where participants start inviting their friends and registrations go through the roof!