The Future of Google+

January 11, 2016 - By: Sarah Pease

 When Google+ launched almost five years ago, it was all about

creating meaningful connection with others. In a
TechCrunch.com article, Google’s (now former) senior vice president, Social
Vic Gundotra stated that
online sharing was broken and connecting with others is a basic human need. Sounds great, but as it turns out, getting that idea to successfully translate with users proved a bit more difficult. So, what happened? Despite Google’s claims that it had a healthy
user base hovering around 100 million,
New York Times writer
Nick Bilton claimed most people seemed to be put off by its
design and confusing user interface. One former Google employee even suggested the reason Google+ didn’t transform the world of online sharing was that
it was never broken to begin with. People didn’t perceive Google+ the way they did Facebook, LinkedIn, or Twitter, so they just didn’t use it. Google thought there was a need, but users seemed to largely disagree. What now? Google+ seems to have abandoned the idea it
has be a wildly successful social network and decided to
listen to what people using Google+ wanted. Now
their focus is on two features:
Communities and
Collections. This new redesign not only puts these features front and center; it also makes Google+ more mobile-friendly, which could finally give then the connection they wanted from the beginning. Read our recent post on how races can effectively use Google+
here. Tell us in the comments what you think about the new, streamlined Google+.