The Future of Mobile Ads

November 12, 2015 - By: Sarah Pease

With an increasing emphasis on
being mobile-friendly, companies are constantly looking for ways to help their audiences consume content in the most efficient manner. Unfortunately, reading on mobile devices can still be a slow, awkward, and overall frustrating user experience—especially when ads are involved. That’s why Google is participating in the
Accelerated Mobile Pages (AMP) Project. While the technology is still in the early stages,
Marketing Week reports the aim of the project is to speed up loading times across the mobile web, while dealing with the increased use of ad blockers. There's also a call for the advertising industry to establish new ad standards that improve the user experience. So far, Google has been working with
The Guardian,
The Daily Mail, and
The Telegraph in the UK, but is now opening the project up in the hopes other stakeholders from the advertising industry join the conversation. David Besbris, vice president of engineering for search at Google said, “We think advertising is a key and important part of the web experience as it is today, but advertising needs to be better. Just like the rest of the content it needs to be fast, not obtrusive, and easy to view.” Individuals and companies interested in getting involved in the AMP Project can fill out the
contact form and receive information as it becomes available. Tell us what you think of the AMP Project in the comments!
Photo Credit: d8nn / Shutterstock.com