The Future of Twitter and Live Streaming

March 02, 2016 - By: Sarah Hovis

 A little birdie told us that Twitter is going to start offering live streaming to brands. Well, more specifically,
Marketing Week recently wrote about how Twitter’s monthly active user numbers fourth quarter numbers were down, making it the ‘
first financial quarter in Twitter’s history where the number of monthly users has not grown.’ Could this by why Twitter seems to be
reversing its position on using
Periscope to monetize the live-streaming service for advertisers? During an investors call in February, Twitter’s Chief Executive
Jack Dorsey said its live advertising capabilities now play a vital role in its future growth. Translation: Twitter is now opening up Periscope to brands. Dorsey was further quoted in the Marketing Week article as saying, “We really want to focus on live, because we think it’s the fastest and easiest way to understand the power of Twitter and get into it. And once you see an event unfold on Twitter, there’s a real sense of electricity.” Currently, Twitter is working on building a full advertising stack around video. It’s also launched
First View, an engaging and highly visible way for a brand to buy a slot to take their promoted video ads to the top of user’s timeline for a 24-hour period. “Moving forward, we do think that live streaming video is a great way to explain the service very quickly, and you’re going to see a whole lot more there. We’re going to invest in being a leader in live streaming video, filming off our lead with Periscope,” said Dorsey. Tell us in the comments what you think of Twitter’s move. Photo via-
Social News Daily