4 Social Media Lessons from the 2016 Golden Globes

January 08, 2016 - By: Sarah Pease

This Sunday, Ricky Gervais will once again host the 73rd annual Golden Globes, and if
his past hosting is any indication, there will be plenty to talk about on social media that night and for days afterwards. When Tina Fey and Amy Poehler took over hosting duties in 2013, the telecast boasted 19,886 tweets per minute (TPM). Then, in 2014 it soared to 28,117 TPM with 2.4 million tweets total—a 39 percent increase! During last year's show, over 700k contributors posted, giving it a unique potential reach of 361 million. Here are four social media lessons gleaned from the Globes to use at your next event:

 

Assemble a Team

In 2010, the Hollywood Foreign Press Association (HFPA) asked then chief information officer Michael Carter at the California Institute of the Arts to help with social media. In five years he’s gone from covering the Globes by himself (using only a smartphone and a laptop) to a team of five—proving that quality trumps quantity.

Collaborate with Others

Last year, the HFPA partnered with Instagram to have fashion photographer Ellen von Unwerth post pics of winners, along with a “Facebook Lounge” where celebs answered online fan questions.

Engage Your Fans

The official Golden Globes Twitter account directed fans to their Instagram account, where they posted hundreds of behind-the-scenes photos. During the evening, the 112 Instagram posts received 398k likes and 16k comments, for an average of more than 3,500 likes per post!

Use Hashtags

This may seem like an obvious one, but during the 2015 Golden Globes, hashtags drove the vast majority of Twitter engagement, with almost 92 percent of tweets utilizing tags over mentions. So, make sure you have event-specific hashtags and promote them across all your social media platforms! 

Photo Credit: Golden Globes

 

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