4 Social Media Lessons from the Golden Globes

January 08, 2016 - By: Sarah Pease

This Sunday, Ricky Gervais will once again host the
73rd annual Golden Globes, and if
his past hosting is any indication, there will be plenty to talk about on social media that night and for days afterwards. When Tina Fey and Amy Poehler took over hosting duties in 2013, the
telecast boasted 19,886 tweets per minute (TPM). Then, in 2014 it soared to
28,117 TPM with
2.4 million tweets total—a 39 percent increase! During last year's show, over
700k contributors posted, giving it a unique potential reach of 361 million. Here are four social media lessons gleaned from the Globes to use at your next event:
Assemble a Team In 2010, the
Hollywood Foreign Press Association (HFPA) asked then chief information officer Michael Carter at the California Institute of the Arts to help with social media. In five years he’s gone from
covering the Globes by himself (using only a smartphone and a laptop) to a team of five—proving that quality trumps quantity.
Collaborate with Others Last year, the
HFPA partnered with Instagram to have
fashion photographer Ellen von Unwerth post pics of winners, along with a 
“Facebook Lounge” where celebs answered online fan questions.
Engage Your Fans The official
Golden Globes Twitter account directed fans to their
Instagram account, where they
posted hundreds of behind-the-scenes photos. During the evening, the 112 Instagram posts received
 398k likes and 16k comments, for an average of more than 3,500 likes per post!
Use Hashtags This may seem like an obvious one, but during the 2015 Golden Globes,
hashtags drove the vast majority of Twitter engagement, with almost 92 percent of tweets utilizing tags over mentions. So, make sure you have event-specific hashtags and promote them across all your social media platforms! Tell us your social media tips in the comments!
Photo Credit: Golden Globes