Does Virtual Reality Belong in the Events Industry?

March 16, 2016 - By: Sarah Hovis

Virtual Reality (VR) seems to be on everyone’s mind these days, or rather on their heads. From Facebook to Google and Samsung, technology that was once considered for only the few, might be getting closer to being ready for the masses. One area open to this technology is the events industry. Why would VR be a good fit? Because attendees are getting younger, which means they’re looking for something new and fresh. Here are three ways Tweetall suggests using VR to enhance and enrich your future events:

  1. Vendor Demos Virtual reality offers vendors the opportunity to engage attendees like never before. For example, a marketing agency could deliver a fully-interactive, three-dimensional pitch to potential clients. The potential ways to use VR are almost limitless.
  2. Virtual Venues If organizers paid for server space, it would save them from having to manage travel expenses, lodging, and venue management. They could craft a custom-tailored, virtual event venue that was a perfect fit for their core objective in every way—all by putting on a headset. The mobile VR app Orbulus is already allowing users to explore a range of physical venues.
  3. The Present Future True virtual reality still may be some ways off, but Myriad VR headsets are hitting the market and Oculus announced that Rift would be available in the first quarter of 2016. So there’s no denying it’s coming and with it the potential to completely revolutionize the way events are executed. 

Photo via: Digital Trends

 

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