People love their 15 minutes of fame, and thanks to social media walls, it’s easier than ever to give them the spotlight at conferences, meetings, and events. A social media wall shows content from multiple social networks based on curated hashtags and key words that are then displayed for all to see. Three ways to use a social media wall are:
Display user-generated content:
Create a hashtag that is event-specific and when attendees use it on their social networks, it will automatically display on your designated social media wall. You get free PR and attendees get a chance to engage again through ‘screenception.’
Enhance your brand and sponsors’ presence: Keep your attendees informed throughout the venue with official real-time updates and other brand messages. Show sponsors you value their contribution by integrating their logos on your social media wall during your event to increase their marketing reach.
Tie-In with Your Industry: Find an industry-related feed that relates to your event and add that content to your social media wall. For example, if your event is for the hospitality industry, use a well-known chef’s Instagram feed or a hashtag that marries with a session topic or an industry trend like #DonutWall.
Photo via: Stackla
Get creative at your next event with a social media wall. Get your next event going by creating your event on Events.com.
Sarah Pease was raised in the blue-collar town of Green Bay, Wisconsin. Curiosity drew her to become bilingual in Spanish and live on three different continents. Smarts made her a Rotary Ambassadorial Scholar. Hard work made her a top banking exec at the young age of 23. A desire for a life outside of spreadsheets changed her path to designing high-end social events in New York City. An addiction to Diet Pepsi and a weakness for pizza makes her human.
Leave a comment
0 COMMENTS