How to Use a Social Media Wall at Your Next Event

 People love their 15 minutes of fame, and thanks to social media walls, it’s easier than ever to give them the spotlight at conferences, meetings, and events. A
social media wall shows content from multiple social networks based on curated hashtags and key words that are then displayed for all to see. Three ways to use a social media wall are:
Display user-generated content:
Create a hashtag that is event-specific and
when attendees use it on their social networks, it will automatically display on your designated social media wall. You get free PR and attendees get a chance to engage again through
‘screenception.’
Enhance your brand and sponsors’ presence: Keep your attendees informed throughout the venue with official real-time updates and other brand messages. Show sponsors you value their contribution by integrating their logos on your social media wall during your event to 
increase their marketing reach.
Tie-In with Your Industry: Find an industry-related feed that relates to your event and add that content to your social media wall. For example, if your event is for the hospitality industry, use a well-known chef’s Instagram feed or a hashtag that marries with a session topic or an
industry trend like
#DonutWall. Tell us in the comments how you would use a social media wall at your next event. Photo via:
Stackla