Why April 21st Could Make Or Break Your Online Registration

April 17, 2015 - By: Sarah Pease

Are you ready for the next Google update? Learn how to ensure that your registration helps people find your event online.

Mark your calendar for Tuesday, April 21st. Besides tax day, it's the most important date this month and will effect your event registration in a big way.


Starting on the 21st, Google will be expanding their use of mobile-friendliness as a ranking signal. This may seem like a bit of technology mumbo-jumbo, so we're here to help explain what it means for you and your event.

Google's algorithms take a lot of things into account when they decide how to display search results. Starting on April 21st, sites that are mobile-friendly will be ranked closer to the top. Sites that aren't mobile-friendly will be penalized, meaning it will be harder for people to find and register for your event. From Google's standpoint, being considered mobile-friendly is a "yes" or "no" - there's no sliding scale or gray area.

So, what do I do about it?

First step is an easy one: check whether or not your website and registration process are mobile-friendly by using Google's handy-dandy tools. If they are – congratulations, welcome to the mobile era! If not, Google will help you along with suggestions for how to get your sites on track. Ensuring that you're mobile-optimized across the board will help you get more eyes on your event and more registrations in your pocket.

Want to ensure that your event is mobile-friendly? Create it on Events.com now. Our registration pages and event pages are optimized for mobile so you can connect with participants and manage your event on any device.

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